Eye Makeup Tips – You need to Know

Eye makeup makes the eye more attractive and noticeable. It is a type of cosmetic that is available in various styles the females of all ages use either the matte eyeshadow or the shimmery, glossy palettes all. The young girls have also started to do makeup to its perfection, but as a beginner, they need some eye makeup tips from professional beauticians.

Eye makeup includes not only the eye shadows but also the artificial lashes, eye pencil, mascara, eyeliner, and a blending foundation and brush is also required for the perfect eye makeup.

Eye Makeup Step by Step

Certain steps need to be followed for perfect eye makeup, and the accessories which are required for that are also discussed along with the step by step procedure below:

  • First, take a blending brush and apply the Midtone to crease up the eye. Apply it by stopping under the eyebrow bone just on the eyelid.
  • Make sure to capture the eye area and covered it by creasing it up with a brush.
  • You can crease up to the length of brows that looks great for hooded eyes. It will also create a contouring effect on the eye.
  • Now, this is the time to apply the eye shadow parallel from lashes to the eyebrow point. (Tip:  Use the colour which will match with the dress of the colour which you are wearing).
  • Use a small detailed brush and apply contour on the outer lid, make it low in the crease and do not blend too high.
  • Lightly blend the edges while applying the eye shadow to make the direction from down to upwards and mash it.
  • Apply highlight on the inner lid and focus on the inner corner of the eye. You can also mix two of the eyeshadows; one for the outer lid and one for the inner lid.
  • Use a skin-toned pencil for the borderline of the eye. For beginners, skin tone colour is best to apply, or you can apply white and black on the upper borderline.
  • Define lower lashline with the brush and apply highlighter or shimmer with your fingertip. 
  • Now in the last apply mascara, and then you can also use the artificial eyelashes.

The best tip here is if you want your artificial eyelashes safe for the later use then apply mascara on your natural lashes first and then put on the artificial lashes without putting mascara on it. It will make the lashes safe for prolonged use. These eye makeup steps will surely help you for best eye makeup.

Bridal Eye Makeup Tips

The professional bridal makeup artist guides Dulhan eye makeup tips, and as per them, the tips are as follows:

  • If your bridal dress is in the combination of red and golden then, do apply the golden eye shadow with shimmer and glow.
  • Cut crease eye makeup will enhance the look of the eye.
  • Ensure the perfect contouring and blending of the makeup.
  • Apply the liner carefully
  • Try to put on heavy eyelashes that will give a big eye beautiful look
  • Use double shade makeup or smoky and 3D makeup is also trending
  • Do not rub the eye after makeup

Kajal Eye Makeup Tips

Kajal makes the eyes significant and prominent; many females use kajal on a daily basis. Always make sure to take a branded kajal with do not contain any side effects. The natural kajal is best for eyes. The tip to apply kajal are:

  • Start by applying it to your lower waterline. It will make the eye more prominent
  • You can start from the outer corner of the eye in order to impact a darker black colour.
  • If you have small eyes, then do not apply kajal to the inner corners because this will make the eyes look even smaller.
  • For big eyes, apply the kajal from the inner or outer corner as per choice.

Makeup Tips for Puffy Eyes

The only tip that can help for puffy eyes is to get the best concealer for puffy eyes and apply the concealer to hide the puffiness of the eyes. After concealing, you can follow the same steps of simple eye makeup.

Makeup Tips for Hooded Eyes

The most straightforward tips to follow for hooded eye makeup is to not go for any dark eyeliner underneath the as this will close your eye up. Just blend the little shadow under eye; this will give a perfect look to the hooded eye.

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Best Foundations for Oily Skin

While watching the pictures and videos on Instagram and Facebook, the first glimpse that attracts us is the fresh face, smooth and shiny flawless skin. Nowadays, the makeup tutorials and the pictures of models, actresses, and other women make every girl think of her own skin. The glow and shine on the face make every girl fall in love with the skin.

Usually, every girl kept on thinking of her looks and is usually worried all the time with thinking of either she is looking good or not. She hides her feelings when she is upset with her oily skin or acne. She wanted to get the best compliments on her looks but is worried about hearing a bad compliment on her skin. Every flattering and good compliment about her looks makes her whole day happy.

Are you thinking of your oily skin and wondering about getting perfectly smooth skin? Don’t worry; your best partner is here! The PHB Foundation. It is the best foundation for oily skin in Pakistan.

The girls wonder to have flawless skin, free from all marks, oil, dryness, and acne. Makeup has become a part of our life now; we all want to look fabulous among all. We girls do not want to look fabulous for others but ourselves.

The biggest nightmare for a girl is to hear the criticism about herself, which is perhaps uncontrollable for anyone. Because our skin complexion or the oily skin texture is not what we have decided on our own, it’s all-natural. People don’t let us live as the way we are; only a few girls are confident about what they are and are satisfied with their skin.

However, this is not the story of an individual; it’s our society’s basic perception now. Everyone falls for the fake beauty that appears with the makeup. A girl thinks twice before leaving home without makeup; why? Because she is afraid to hear any compliment for her skin tone, complexion, oily, or dry skin texture of acne.

Makeup gives us confidence; this is the bitter truth in today’s world. Girls are happy and confident by wearing makeup instead of without it. She is attracted to cosmetics only because she wants to look perfect, not only on occasions or at parties but also daily. Some girls apply very light and natural makeup that gives a flawless shine to their faces.

Don’t panic if you are not satisfied with your oily skin and complexion or wanted to have surgery. No way! Stay calm and feel pretty within yourself; find the best partner for yourself, which is none other than “makeup foundation.”

Best Face Foundations

The face foundation is the powder or liquid makeup that will help you get a uniform color and even complexion. It will cover all your skin flaws and gives you a natural skin tone.

Every foundation may not help you hide the oil on your oily skin; for this, try to get the foundation for oily skin, which is available easily in the market. You may not want to experiment with the new foundations for your skin, but the best foundation for oily skin in Pakistan which you can apply confidently which giving a second thought are:

  • PHB Loose Mineral Foundation
  • PHB Mini Loose Foundation
  • PHB Pressed Foundation

All these are the foundation makeup for oily skin. These will give you the best coverage for your oily skin tone and make you feel fresh and young. PHB minerals and other natural ingredients are added to it, giving long-lasting coverage and letting the skin breathe. Our pores play a very crucial role when we apply makeup.

However, these foundations are the best face foundations that will give you smooth coverage. The silky texture by any of this foundation will not make you feel as you are wearing any makeup; the result is exquisite.

You can use a highlighter, blush, or even any face powder on your skin, worrying for it to become cakey makeup. You can take the foundation according to your skin color by matching and applying it while testing on your face skin between jawline and cheek; this will help to find the exact match; make sure to apply it with the help of a brush as it blends much smoother than my finger or hand.

How to Match Foundation to your Skin Online

The testing is simple as all you need to do to check your wrist vein color in the daylight. If your veins look more likely to be blue, then inky undertones of the cool coloring of foundation will best suit you, but if the veins are more like green in color, then go for warm coloring or olive/yellow undertones. It is the simple way to determine the color, but when you are searching it online:

  • First, know your skin concerns. (Check if your T-zone is oily by noon?) If yes, then you have oily skin.
  • Find the best foundation for oily skin and identify your undertones like whether your skin is cold, warm, toned, etc. this will give a perfect match of foundation to your skin.
  • Choose proper coverage for your skin by checking out all colors available.
  • Customize your foundation shade
  • If required, then go for a mixed shade or go lighter with color if you have any doubts.
  • Read the online description available for each color of foundation, shade, skin type, and other details.

You will get the perfect match and enjoy every season, either the hot summers or winters, by hiding your oily skin’s oil under the best foundation for your skin.

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The Beautiful Journey from Skin Tone to Skincare

Laying in the bed at night, when a girl thinks about her day, there are a lot of thoughts that go through her mind. She has a habit of rethinking every moment of the day, the good things and the bad. The whole day flashes right in front of her eyes. So, you can easily say, a girl lives each day twice. Every good thing that happens to her, she gets to enjoy twice, and all the things that hurt her, have an impact even deeper. The society we live in gives us may such moments. Some to lift us to the sky and some to break us down. We remember every sight that falls on us, every compliment we get, similarly every insult and criticism stay in our minds forever. Especially if it is about the way we look. Most of us girls are very much conscious about our appearance and presentability. We love dressing up, applying makeup, and trying to look the best versions of ourselves. But then, when we get criticized on our looks, we get hurt the most.

The worst thing about these criticisms is that they mostly happen on things we have no control on. Like our skin complexion. The mentality of our society makes us believe that a fair complexion is the only thing that matters for a girl, in her looks as well as in everything related to her life. Girls with dark complexion mostly face many complications in their social circle. They are bullied for carrying some extra Melanin in their skin. When she goes to college, she is left out of group activities, when she goes for work, she is considered to be less capable than others. Somehow, our society has established this huge taboo, that if a girl has a dark complexion, she is depressed, hopeless, and the kind of person who cannot achieve anything in life.

While there are many people around trying to tell us the same thing in one way or the other, women need to be comfortable in their skin and color. A dark or light complexion should never be the reason you refrain from following your dreams, taking part in an activity, or simply having to reconsider going to a gathering. While we promote the owning and cherishing of one’s natural looks and features, we also believe that a person should still maintain a healthy and clean appearance. A presentable look is much different from throwing yourself under the society standards and beautifying yourself with a whitening cream or foundation but rather it is about giving yourself the confidence boost with skincare products.

Now if you are confusing skincare with makeup, you need to realize that makeup is like wearing accessories, but the other is like maintaining a healthy body. Health always comes first. Your skin is an essential part of your body and you need to make sure you are taking the right nutrients and using the right products to make it stays fit. Skincare is not about impressing others but more about self-love. When you love yourself, you take care of everything in your body and soul.

Here, we tell you a few easy ways to take care of your skin and to maintain a fresh face.

  1. The first step to clear skin is to make sure you get rid of all the impurities and extra oil on your face. Use a good cleanser or face wash. A good Acne Facewash can also help get rid of impurities buried deep in your skin that turned into stingy acne.
  2. You may often notice your face getting dull and rough. An exfoliator can be used once a week to help keep the pores clean and remove the dead cells from your face. If you have oily skin, you can always use an oil-free scrub and apply it gently to your face to prevent any irritation.
  3. To feed the right nutrients to your skin, use a rich serum that suits your type. A good serum is like coffee to your face. It is like waking up your skin from the dull sleep. It is designed to treat specific issues like acne, dryness, wrinkles, etc. so you can always choose one that you need.
  4. Moisturizing is an especially important part of the skincare routine as it gives your skin the hydration it needs and keep your it young. A good moisturizer can help in making your skin wrinkle-free and prevent the fine lines.
  5. You probably must have heard it a lot but let us repeat it. Sun protection is NOT an option. The best sunscreen to use can be the one with SPF 15 or higher. Apply it before you do your makeup in the morning and if possible, re-apply it after a few hours for better protection.
  6. You can always use a BB Cream that gives you light coverage and takes care of the moisturizing, hiding lines, and protection of the skin. A tinted moisturizer can be your friend if you want to give yourself a more refined look when stepping out without having to use heavy cosmetics.

 This routine can help you get a clean and clear face that makes you feel good about yourself rather than trying to impress others. It is not a tool for attraction but for building self-worth, yet still, it seems to catch the eye of everyone. A good appearance never has to go by the standards of the society but by one’s satisfaction. A good skincare routine can help you retain a beautiful appearance for years if you are consistent.  It can give you the courage, confidence, and self-boost you need to tackle the unnecessary pressure of the society. You are most beautiful in your skin; you just need to prioritize taking care of yourself before anything else.

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Lipstick- Your Own Magic Wand

Looking at some girl and being instantly impressed with her look is something we experience quite often. But, how do we get impressed by only a glance at someone’s face. Well, there is something so prominent in their look that catches our attention right away and impresses us in just a click. Believe us! 9 out of 10 times it is their lip color! The one thing that stands out from everything else in a makeup look. The outline so sharp and edgy that it gives a little poke to your heart as soon as you look at it. Lipsticks seem to catch every eye and leave an imprint on them with their rich colors and textures. You often come across pictures on Instagram or meet someone where the shade they are wearing makes your heart melt.

In today’s world when we look around, we see almost every other girl wearing makeup. Sometimes not too heavy or detailed but they do. While there may be some exceptions, there are girls who do not wear any makeup on their face, but still might have a subtle Lip Gloss to look presentable. So. Now we have established that lipstick cannot be ignored! Lips are the most essential feature of your face that is why, adding a little color to them plays such an important role in forming your look and portraying your image. Now, it all depends on how you want to carry this Makeup with the thousands of colors, brands, and types of products. Your take on your this makeup also includes how you want to shape your lips with the color, how to compliment the color with the rest of the makeup and what colors go well with your complexion. This defines what you value and shows what you give most importance to. Some girls focus on the colors. They are very picky about them. While some equally give attention to the texture and lasting ability of the product.

Previously for the lip makeover, there only used to be sticks, but now when you browse through a brand’s collection, you will notice several different types of products. There are Lip Gloss, Lip Tint, Liners/ Pencils, and liquid colors that you can choose as per your preference. The trend, however, is going towards the use of liquid products more which are supposed to be longer lasting and have a very consistent color. Liquid Lipsticks are easy to apply and give a more defined and fuller look to your mouth. You can always apply a Liner before it, to the outlines or a little outside the outlines for a wider look. Topping off the color with a Gloss can give you the Glam that makes heads turn! The right color on your lips can make you glow like a doll or stand-out like a fashion diva. You just have to explore and identify the colors and shade that go with your look, your mood and make you look like the best version of yourself. With some subtle and matte colors, a girl can easily pull off a casual everyday look or something for a light gathering. But there are no limitations, as said above, any color can suit your mood and personality. So, if you want to carry a dark and bold color just because you feel like it, then you should do it with so much confidence that others find it inspiring. When you feel energetic, go for a vibrant shade, express your mood with color. A Nude Lipstick can be your best friend when you want to look like a goddess. Go for a lighter and dull color when you feel down or not on top of yourself. But just a little secret, you might not know that a vibrant lipstick can have some magical powers.

When we say magical powers, we mean a glam-filled spell that can elevate your mood in seconds! Ever heard of such magic that you can do with your own fingertips. The magic spell starts with choosing the best magic wand, a bright shade, a firm hand, then all you have to do, is brush the color against your lip and magic starts working. It starts by putting a smile on your face, giving you shiny lips, then works its way up your eyes, they sparkle with confidence. Finally, the it uplifts your whole mood and brings your mood to a strong confident level. It lifts your face high, straightens your posture and trust us when we say it sometimes make you look taller. No, it does not make you look taller, but when pass by a mirror in the alley and lay a glance at your reflection, this is what you see. Being honest, a lipstick can add color to your boring life and make it exciting. That is how the magic this wand works!

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Mastering the Eye Makeup

Going for the perfect style means you must have the perfect eye makeup. Although, every step of makeup is important, but it is the eyes that define your entire appearance and give you a direction for your makeup. Whether going for a subtle look for a meeting or something bold for a fancy evening, you always have a picture in your mind of how you want to be seen. And while some people might not have a specific pattern as to how they start and end their makeup routine, most people and specially makeup artists and influencer start it with the eyes. How you do them defines the whole course and tones of your makeup.

Eye makeup, as easy as it might look in the tutorial videos we watch, is a little tricky. It requires your focused attention, right combination of colors and tools and the most of all, the right technique. Not having the right method of makeup application might make you seem like you got punched. But do not worry, it never comes naturally to a person. Perfection always takes practice, practice, and practice!

In this blog we mention the little tips you can take care of if you want to get the exact look as you saved in your gallery for inspiration.

  1. The Right Tools:

When you start learning, all eye shadow brushes look the same. But there is a variety of different brushes used for every different purpose. For basics, they vary based on their width, puffiness, and softness of their bristles. Having a complete guide on what type of brush is used for what purpose is very essential to get the color effect right.

All brushes used should have soft bristles that do not spill the shadow powder on the rest of your face and blend it perfectly. The flat brushes with compact bristles are used to do the inner side, i.e. the lid, where a concentrated color is required. As we keep moving outwards the brushes increase in thickness and get less compact. Finally, the perfect blend is created with wide puffy brush that evens out the color across the lid.

Similarly, for eyeliners there are several different tools in the market. You can always choose one you are comfortable with among Gel, Marker, or Liquid Eyeliners. We also prefer using eyeliner brush or liner pencil for a better grip and shape.

  • Right Tones:

Choosing the colors always depends on your preferences, wardrobe, and the nature of event you are attending. The perfect transition comes from a combination of minimum two or three similar tone colors that give a nice transition on the lid. Starting with the lightest color on the outside, we work our way inwards with darker shades. Similar tone colors in the tone of brown, rust and grey can be used when going for a casual or formal image, while bright colors are perfect to show some creativity with your look. Go for different Eye shadow Palettes for different moods. Add some glitter to your lids. The most common trend of smokey eye itself has a lot of different feels. The prime color ‘black or grey’ can be blended with several colors to get the perfect smokey feel matching your outfit. Nicely done brows with a brow pencil of your natural color can give your whole look a highlight.

  • The Right Technique:

After choosing the right tools and colors, you must know how to apply the products to get a clean and well-defined effect. Follow the right tips for a better result. Start by applying some concealer to your lids along with some loose powder to get the smooth surface to work the colors on. Now that you have a nice base, start by applying a light base color complementing your skin color. Pick a slightly darker shade and work your way along the crease with soft strokes. The darker shade is then applied to the lid with stiffer strokes to get a contrast. A nice blend with the right eye shadow brush can even the product forming a nice transition of color giving you the best eye shadow.

Finally, finish it off with the perfect wing you want to go for and a thick coat of mascara making your eyes look bigger and more prominent. Carry an appearance that gives you confidence and enhances your beauty. Play around with different patterns. Explore new methods and see what suits you best. Match your eye makeup with a lip color that finishes your look. If you have chosen a light subtle style for your them, a dark lipstick might go well with it. Or if you have gone for something bold try a light perhaps nude touch to your lips. When someone talks to you, they glance into your eyes. So, try giving them a pleasant sight to keep the conversation interesting and going.

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Nail Polish – The Pretty Poison

Any mani-pedi lovers out there?

We’ve got some BAD news!

Ever wondered what goes into making your favourite nail polish?

If you’ve never given a second thought to look at the ingredients in your nail polish, now is the time to investigate. Some of the contents pose hazard to your health!

A study at Duke University & Environmental Working Group found an endocrine disrupting element in the bodies of women who volunteered to paint their nails for the study. An element called TPHP or Triphenyl Phosphate, which is used in manufacturing of plastics as a fire retardant for foam furnitures, was found to be absorbed in the body via nail polishes.

The urine samples of these women, both before and after getting manicures, were tested. Within 10 to 14 hours the level of DPHP in their bodies was seven times higher than it was before they put on nail paint. After 20 hours, the levels continued to rise till they reached their peak.

Scary, huh?

‘Five-Free’ not-so ‘free’ after-all

Most nail polish brands market that they are ‘three-free’ of ‘five-free’ and that one of these chemicals are phthalates. When in reality, they’ve only managed to substitute phthalates with TPHP – something of a regrettable substitute. Both chemicals are suspected to be endocrine disrupters that have an impact on the functioning of hormones.

It is important to get educated about the products that we use, and their levels of toxicity and safety. This can only be achieved through research and reading up on the ingredients put on the label of our beauty products.

Be nit-picky

There is a misconception that since nail polish isn’t rubbed directly onto the skin, it doesn’t get absorbed. In reality, a lot of nail polishes have ingredients that increase absorption, and through contact with cuticles these harmful chemicals are then absorbed into the body.

In conclusion, you don’t have to completely swear of getting mani-pedis. All you have to do is choose better, and safer options available in the market. Go for organic or vegan options in nail polish that contain safe ingredients which are derived from nature itself and pose NO harm to you or the environment.

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How to get the perfect matte lips! :)

Matte Lipsticks are a trendy and chic style you can wear to work or wedding. As effortless as it seems achieving this matte pout is more high maintenance as you’d think. And because we’re all complete lipstick addicts, we have compiled many matte lipstick hacks to make the look last longer and gives a fresh look- keep scrolling to find out some easy tricks to help elevate your matte lipstick game

Prep Your Lips

  1. To give a good matte lipstick look and avoid the flaky lip look, exfoliate your lips regularly with lip exfoliate balm-or you can mix toothpaste with brown sugar to exfoliate your lips and make them softer. This will help your matte lipstick to settle easily on your lips
  • Now remove the exfoliator remains from your lips using a wipe (be careful not to remove excess foundation around your lips)
  • Apply a thin layer of any lip balm to keep your lips hydrated, in case your lips get too oily kiss the back of your hand, so that there is just a feel of balm on your lips
  • Take a tissue paper and translucent powder, pull apart the layers of tissue and place one ply over your lips and dab some translucent powder with brush or with your fingers lightly on your lips, over the tissue.

Alert: If you apply the powder directly, it might dry your lips too much and give cakey look.

Make an Outline and Use Concealer as base coat

  • To keep your lips looking crisp and neat try applying a very small amount of concealer with a concealer brush around the perimeter of your mouth.
  • Sampure Minerals Matte Lipstick is super pigmented and does not bleed easily so take the same shade lip liner and outline your lips (so avoid mistakes in the first place)

Apply Lipstick like a Pro

  • As beautiful and polished a matte lipstick can look, always apply it with extreme care to avoid messy look. Take your Sampure Minerals Matte Lipstick out and remove excess lipstick from the brush before you start applying

Play with the Look

  • After applying your lipstick when it dries you can see that the dried out look might be too bold for you, so just to make your look more laid back add a clear gloss on it.
  • Or you can just dab a bit of highlighter on centre of your lower lip to make your pout look more fuller

Touch Up that Pout

  1. This will help your look last longer, for removing it just use some Vaseline on your makeup wipe and clean up!

Sampure Minerals Matte Lipstick

This lipstick has new matte formula glides on a thin coat color and will intensify as it sets. It is highly pigmented with a velvety finish, stays on long hours and is transfer free lipsticks that are vegan and cruelty free. They are easily available at www.purefayce.com for only PKR 2,250


The team at Purefayce has taken great care to scout the world for makeup brands that stand for the same values, and are proud to bring to you top quality, award winning makeup that is not just vegan, cruelty free, natural and completely toxin and chemical free but also certified 100% halal and water permeable. We hope that you will embark on this journey with us to adopt clean makeup habits which are good not just for your skin and body but also for this planet.

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PHB Co-Founder John Tierney talks about Animal Ingredients in Cosmetics & giving Plant Based living a try

The cosmetics industry needs BIG change! So many products contain animal derived ingredients in them and even ‘cruelty free’ brands can be found using animal derived ingredients in their products. To us this is madness! A sign of how crazy we human beings can be! Why should an innocent creature lose its life in an attempt to satisfy low level self-interest?

All PHB products are 100% vegan and cruelty free. For us, these certifications go together and companies should not be awarded one without the other. We also find it strange how even brands who provide vegan certified products, will still sell others that aren’t!

As a compassionate company we strongly oppose the use of any animal derived ingredients in beauty products. Animal fats and crushed insects are commonly found in mainstream beauty products and in lots of natural and organic beauty products too. Many ‘cruelty free’ companies still use animal derived ingredients, and many companies who provide some vegan certified products still use animal ingredients in their ranges.
I have been a vegetarian since I was very young and have always felt that I loved animals. In recent times, I have come to see that I at best liked them, but not enough to overcome my own selfish desire for cheese and milk! As human beings, we are partly a product of our environment and so many of us have been brought up to not question eating animals. The good news is we have the power to make positive change if we want it! No species on earth seems to absorb and organise information and evolve like a human can!

If going vegan feels like too big a jump, why not consider stopping supporting companies who test on animals and use animal ingredients for everyday products such as cosmetics and household goods? Why not look at reducing your meat intake a little and substituting with veg, fruit, nuts etc…? There is a growing mass of evidence to support reducing our consumption of animal products as a way of living a healthier life, one better for your family and the world we live in.

Since going vegan, my partner (Rose) has become vegan too as have my parents too! Very naturally and easily through a shift in perception in the way we see the world. Animals can be our companions, they don’t need to be our next meal or makeup product.

Lots of great alternative information is now coming out regarding the meat industry, our consumption of dairy and the horrific cruelty committed towards innocent creatures. Here is a little:

“Nothing will benefit health and increase the chances of survival of earth as the evolution to a vegetarian diet.” – Albert Einstein


The World Health Organization has openly declared processed meat a “carcinogen” that increases your risk of colon or rectum cancer by 18%. But it’s not just processed meat that poses a health risk — science has known for a long time that eating all kinds of animals is extremely bad for you. A vast array of studies from top universities and independent researchers has found that eating chickens, cows, and other animals promotes cancer in many forms. Large studies in England and Germany showed that vegetarians were about 40% less likely to develop cancer compared to meat-eaters, the most common forms being breast, prostate, and colon cancers. A 2014 Harvard study found that just one serving a day of red meat during adolescence was associated with a 22% higher risk of pre-menopausal breast cancer, and that the same red meat consumption in adulthood was associated with a 13% higher risk of breast cancer overall.

Many hypotheses are used to explain the connection between meat consumption and cancer risk. First, meat is devoid of fibre and other nutrients that have a protective effect against cancer. Meat also contains animal protein, saturated fat, and, in some cases, carcinogenic compounds such as heterocyclic amines (HCA) and polycyclic aromatic hydrocarbons (PAH), which are formed during the processing or cooking. Meat also contains hormones which increase your cancer risk and horrendous chemicals such as arsenic.


Meat, dairy products, and eggs all contain cholesterol and saturated fat and contribute to some of the western world’s top killers: heart attacks, strokes, diabetes, and various types of cancer. Saturated fat is present in all meat and fish, even chicken and turkey cooked without the skin. Additionally, according to a study published by the American Diabetes Association, people who eat high amounts of animal protein are 22% more likely to develop diabetes. Saturated fat has even been linked to breast cancer, as well as Alzheimer’s disease, dementia, and cognitive decline. Fortunately, there are many plant-based protein sources that are low in saturated fat and won’t send your LDL (“bad”) cholesterol levels through the roof. Meat-eaters are three times more likely to be obese than vegetarians, and nine times more likely than vegans. On average, vegans are 10 to 20 pounds lighter than adult meat-eaters. Vegetarian diets are also associated with higher metabolic rates (around 16% faster for vegans compared with meat-eaters).

In large part because of all the health risks mentioned above, meat eaters just don’t live as long as vegetarians and vegans. According to a study of over 70,000 people published in the journal JAMA Internal Medicine, vegetarians were 12 percent less likely to have died during a six-year follow-up period than their meat-eating peers. Vegetarian men live to an average of 83.3 years, compared with non-vegetarian men, who live to an average of 73.8 years. Vegetarian women live to an average of 85.7 years, which is 6.1 years longer than non-vegetarian women, according to the Adventist Health Study-2. If you’d like to go the distance, looks like cutting out animals is one of the simplest things you can do.

Advocates of plant-based eating say vegans typically have lower levels of cholesterol and blood pressure, a lower body mass index, and reduced risk of death from heart disease and cancer. Environmental and welfare issues are also contributing to the swelling numbers turning away from food sourced from animals. Instead of contributing to the destruction of your body, the environment, and animals’ lives; live a life of health, sustainability and respect for all living beings.


To make cows grow at an unnaturally fast rate, the cattle industry feeds them pellets full of hormones. While low levels of naturally-occurring hormones are found in various foods, many scientists are concerned that the artificial hormones injected into cows especially cause health problems in people who eat them. And while organic or hormone-free meat might be a better option, you’re still not eliminating your chances of ingesting the naturally-occurring sex hormones present in the animals when they were killed. The sex hormones progesterone, testosterone, and estrogen are all naturally occurring in animals, whether they’ve been given artificial hormones or not — so when you eat those animals, you’re also eating hormones.


Using the Yale Food Addiction Scale, designed to measure a person’s dependence on, scientists found that cheese is particularly potent because it contains casein. The substance, which is present in all dairy products, can trigger the brain’s opioid receptors which are linked to addiction. Dr Neal Barnard of the Physicians Committee for Responsible Medicine said that casein ‘breaks apart during digestion to release a whole host of opiates called casomorphins.’ Some scientists believe the influence of cheese is so potent that they refer to it as ‘dairy crack’.

Animal Cruelty

The cruelty in which we subject animals to is so rife that we could fill all the books in all the libraries with tales, stats and facts on this horrific history and present state of affairs. I intend to write and campaign on this specific issue further in the months to come and PHB and the ONELOVE Foundation will continue to be a voice for the down pressed, raising awareness, donating and creating ethical products as an alternative to the unethical rubbish sold in many shops today.

I read a great quote recently from a beautiful lady who had wrote a really wonderful article. “When we betray the vulnerable for reasons that are undeniably selfish, we instinctively want to silence the moral minority pointing this out.” I too feel this way and believe it a moral duty to stand against oppression when and where I can to the best of my limited abilities. Injustice anywhere is a threat to justice everywhere. Being vegan isn’t about being ‘perfect’ where animal rights and the environment is concerned, it is about trying your best to be loving, compassionate and nonviolent.

“A human being is part of a whole, called by us the ‘Universe,’ a part limited in time and space. He experiences himself, his thoughts and feelings, as something separated from the rest–a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest us. Our task must be to free ourselves from this prison by widening our circles of compassion to embrace all living creatures and the whole of nature in its beauty.” ― Albert Einstein

Thanks for reading!

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How to get the flawless foundation look with vegan liquid foundation

Applying a smooth foundation is the first step to have a stunning make-up look. There are certain considerations while applying foundation to achieving that oh – so – professional look!

The first thing to consider is carefully viewing the ingredients. Just like we assume our body becomes healthy if we eat more and more healthy food, similarly, for a perfect make-up look the ingredients of the products must be healthy. Find yourself a foundation that is chemical free and made from plant extracts and free of any animal fat and other such ingredients.

If your skin breaks out after makeup application, you are allergic to various ingredients of foundation.  Try vegan cosmetics that are natural and made of healthy ingredients. Will the vegan-based foundation give you the smooth finish? YES, YES and YES. Not only does it give your skin the flawless look but also benefits the skin in the long run. As we have ascertained the need for Vegan cosmetics, look for cruelty free cosmetics. Cosmetics that are ethically produced without harming any living creature are certified as “cruelty free”. Support these brands as they are working to ensure a safe environment for all living creatures.

Now customize the vegan, cruelty free brand to your skin type. Things to consider when buying a foundation 1) Shade matching your skin 2) Density of foundation allowing you to choose between full coverage to light coverage and 3) Ingredients

Now time for the application,

  • Apply a moisturizer to smoothen your skin.
  • Apply a primer. Primer helps create a smooth base for the foundation and also minimizes the pores on the skin. You may choose the primer as per your skin type. Let Primer set into your skin for a few minutes.
  • Place a few drops of foundation on the back of your hand, dip your brush or blender in the foundation and apply on your skin. Don’t draw foundation dots on your face and then try to blend, it will leave your skin patchy. If you need full coverage, apply foundation in layers. Don’t apply a lot of foundation at one time, rather apply in layers.
  • Setting your foundation. Apply a little amount of face powder on the brush, tap the brush to get rid of excess powder, and softly apply on your face or specifically on those regions which are oily like t-zone. Don’t over apply powder as it will lead to a “cakey” look. Set your make-up by spraying a make-up setting spray lightly on your face at least from a distance of 12 inches.

And ta-da, you will get the smooth, dewy and flawless make-up look.

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